Successful Consumer Product Advertising Challenge

In 2013, the firm represented a producer of body wash in a successful challenge filed with the Better Business Bureau’s National Advertising Division (NAD). On behalf of our client, we challenged (1) claims by our opponent that competing body washes were harsh; (2) a false and denigrating comparative product demonstration purportedly showing that other body washes were much harsher than our client’s body wash; and (3) our opponent’s claim that our client’s body wash provided the “proven best care.” NAD ruled in favor of our client on all of the claims. Our opponent appealed NAD’s decision to the National Advertising Review Board (NARB). The appeal was decided in favor of our client, with our client prevailing on all contested issues. NARB recommended that our opponent revise its television advertising, website, and product label for the body wash in question. The New York Times published an article discussing the challenge, which can be found here.