Patterson Belknap Attorneys to Present Bloomberg Webinar on “Hot Topics in Consumer False Advertising Litigation”

June 18, 2019 at 1:00pmNext Month

In this webinar, partners from Patterson Belknap’s False Advertising group (and editors of MisbrandedBlog.com) will provide a from-the-trenches look at the hottest trends in consumer false advertising litigation as of 2019. The focus will be on food/beverage, drug, and cosmetic products, although many topics will be relevant to other categories of consumer goods.

The particular categories of litigation that we will touch on include: (1) “natural” / “no artificial ingredients” claims; (2) “no preservatives” claims; (3) “made with [X]” (ingredient content) claims; (4) “made in the USA” claims; (5) slack-fill (empty space in product packaging); and (6) non-disclosure of morally troubling/offensive facts.

The webinar will familiarize participants with the theories of liability seen in these cases and the statutory and common-law bases that support them; address key defenses to these claims and how they are faring in the courts; and discuss steps that prudent businesses can take to avoid falling prey to these types of cases.

To learn more or register, click here.