False Advertising Practice Achieves Top Tier Ranking in Legal 500

May 30, 2012

Legal 500 United States 2012 has ranked Patterson Belknap in its top tier for Media, Technology and Telecoms - Marketing and Advertising, and named Steven Zalesin a Leading Lawyer. The guide notes that the firm is "a recognized leader in false advertising litigation. Led by litigation chair Steven Zalesin, supported by the firm’s IP strength, the firm represents consumer products companies in Lanham Act disputes and before the NAD and FTC. Of counsel Christine Miller handles advertising substantiation and network clearance, and Saul Shapiro focuses on false advertising matters in the media industry. Zalesin and his team represented Coca-Cola in an appeal to the Ninth Circuit in a false advertising suit brought by the makers of the pomegranate juice POM Wonderful, and acted for Johnson & Johnson in eight consumer class action suits disputing the label and advertising for Listerine Total Care Anticavity mouthwash. The team was successful in six of these and the remaining two settled. L’Oréal is another high-profile client. Litigator Travis Tu, who specializes in IP, false advertising and consumer fraud matters, was promoted to partner."