9 Questions to Ask in Suing a Rival for False Advertising

November 2013

Advertising is a key ingredient to most companies’ success. Potent advertising can give a rising company a lift and an established business staying power. When deployed by a competitor, advertising can threaten a rival's reputation, market share and bottom line. But when a competitor's advertising verges from truth to falsehood, marketing personnel and executives are likely to ask: "Should we sue those shameless liars for false advertising?"

To continue reading Bob Lehrburger's article from the November 14, 2013 edition of Corporate Counsel, please click here.