9 Questions to Ask in Suing a Rival for False AdvertisingNovember 2013
Advertising is a key ingredient to most companies’ success. Potent advertising can give a rising company a lift and an established business staying power. When deployed by a competitor, advertising can threaten a rival's reputation, market share and bottom line. But when a competitor's advertising verges from truth to falsehood, marketing personnel and executives are likely to ask: "Should we sue those shameless liars for false advertising?"
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